Rhetoric

Research Update (October 2023)

September has been an exciting and productive month for the History of Internal Communication project. From exploring archives to forging new partnerships, we’re delighted to share our progress from a highly productive month. Archival Work A highlight of this month was our week at the Walgreens Boots Alliance Archive at Beeston in Nottingham. Here, we …

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Domestos and Domestics: The Family Metaphor at Lever Brothers– Source of the Month (August 2023)

In our previous blog post, we explored how large firms in the early twentieth century employed the rhetoric of ‘family’ to foster unity and a sense of community among their employees. This time, we turn our attention to Lever Brothers, which later became Unilever following a merger in 1930. Lever Brothers used the language of …

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For Kin and Company: The Rhetoric of Family in Large Firms – Source of the Month (July 2023)

By the start of the twentieth century, large firms were employing rhetoric centred around the concept of ‘family’ to foster a sense of unity, loyalty, and mutual support among their employees. This is the first of two blog posts that will explore the use of this rhetoric. This month, we look at the early publications …

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