Company magazines

A Message in a Battle: Contested Interpretations in Communication – Source of the Month (January 2024)

From Industrial Welfare, the magazine of the Industrial Society, in April 1965. What did you take as the message of this picture? For many of you, it was probably the environmental consequences of a throw-away culture. When this advert was produced in 1965, the complete opposite reaction was anticipated from readers. The hope was that …

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The Sunlight Way and the Dawn of Brand Communities – Source of the Month (December 2023)

“Oh! please listen to what I say — For comfort and ease And your husband to please, Wash all your clothes in The Sunlight Way.” Mrs Howard, Keston, Kent. Progress magazine, November 1900, p. 592. The ‘Sunlight Way’ The above verse is more than advice on laundry. It reflects a new discourse made possible by …

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Industrial Thespianage: The Use of Celebrities in Internal Communication – Source of the Month (November 2023)

The role of celebrities in advertising and external marketing campaigns is familiar to us all. Celebrities are often the faces of brands, representing a certain lifestyle or aspiration that companies hope to convey to their target audiences. Less prominent is the pivotal role celebrities have played in organizations’ internal communication. In this month’s Source of …

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The Evolution of Workplace Psychology: From Conformity to Inclusivity – Source of the Month (October 2023)

In today’s world, diversity and inclusion are values that many organizations proclaim to have at the forefront of their agenda. Creating environments in which employees from all backgrounds feel valued and respected is often stated as a priority. The journey towards this focus on inclusivity is rooted in the historical evolution of workplace psychology. A …

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Domestos and Domestics: The Family Metaphor at Lever Brothers– Source of the Month (August 2023)

In our previous blog post, we explored how large firms in the early twentieth century employed the rhetoric of ‘family’ to foster unity and a sense of community among their employees. This time, we turn our attention to Lever Brothers, which later became Unilever following a merger in 1930. Lever Brothers used the language of …

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It’s Working a Tweet: Has Technology Improved Internal Communication?– Source of the Month (May 2023)

The way we communicate with each other has changed dramatically over the years. The latest game-changer in the world of internal communication has been social media. With the sudden shift to remote working during the COVID-19 pandemic, the adoption of social media as a means of communication has accelerated. But this change has been more …

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Research Update (May 2023)

Exploring the History of Unilever: A Visit to Port Sunlight In April, our project team had the opportunity to visit the Unilever archives in Port Sunlight. The setting of the archives is, in itself, of great historical interest. The town of Port Sunlight was built in 1888 by Lever Brothers for its workers. Today, it …

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Research Update (April 2023)

Engagement with Internal Comms Practitioners and Archivists One of our project’s main objectives is to engage with internal communication professionals and archivists, and this month we were able to work with both groups. We collaborated with our partners the Institute of Internal Communication (IoIC) to conduct a survey of its members. We were thrilled to …

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The Grapevine and the Seeds of Internal Communications – Source of the Month (March 2023)

In today’s society, the spread of misinformation has become a major concern, particularly with the rise of social media, which has grown into a powerful channel of communication with very little regulation. However, this issue of misinformation is not new, and it has been a concern for firms throughout the last century. Before social media, …

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Research Update (February 2023)

The project has taken some exciting steps over the last month. We have launched our website, met with two of our project partners, and finished research on our first case study. Website launch In early January, we were delighted to announce the launch of the www.historyofinternalcomms.org website. One of the distinctive features of our project …

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