About the Project
What is internal communication (IC)?
In the twenty-first century, organisations frequently wrestle with the risk of appearing impersonal to their staff. Internal communication (IC) between employers and employees has become a vital element of personalising the organisation and of creating and augmenting organisational voice and engagement amongst employees. In addition, IC is used for a range of other strategic organisational goals, including change management, building organisational culture, enhancing organisational identity and branding, stakeholder relations, innovation, education, equality, diversity and inclusivity, and organisational sensemaking.
IC can be defined as the strategic and operational use of communication by management within organizations which treats employees as stakeholders. It currently employs over 45,000 people in the UK. The effort to develop effective forms of communication has a much longer history than many realise and stretches back to the emergence of large-scale organisations in the late nineteenth century.
What are the aims of the project?
Funded by the Economic and Social Research Council (ESRC), this project is undertaking an institutional history of internal communications in the UK since 1880. It seeks to integrate historical research with organizational theory, including institutional theory and rhetorical history. You can read more about the team here.
Its archival research is unprecedented in terms of scale and scope. It will research twenty UK based organisations, which include six institutions which have historically laid the groundwork for the practice of IC in the UK, and fourteen organisations which have historically practiced IC. The project aims to work closely with our project partners. One of its core aims is to provide IC practitioners with a sense of their occupational history so as to enhance their professional identity. Find our more by visiting the blog, podcast, and the story of IC.
Glossary of terms and concepts
Organisation A group of people working towards a common purpose
Institution Structures and practices that become widely accepted, either through formal rules or informal social norms
Validity Authority acquired through a view being commonly shared
Theorisation The process of practices becoming institutionalised social norms and part of people’s wider outlook
Isomorphism The tendency for organisations to become increasingly similar to one another as they grow in size
Brand A recognised identity widely associated with an organisation
Ways of imagining communities in internal communications
Esprit de corps The imagination of an organisation as an extended family
Brand community The imagination of readers and consumers as ambassadors for the brand
Democratic polity The imagination of employees as citizens and magazine as an independent voice holding management to account.
Publications by the team
Heller, M. 2008. Company magazines 1880-1940: An overview. Management & Organizational History, 3(3-4): 179-196.
Heller, M. 2009. British company magazines, 1878–1939: the origins and functions of house journals in large-scale organisations. Media History, 15(2): 143-166.
Heller, M. 2016. The development of integrated marketing communications at the British General Post Office, 1931-39. Business History, 58(7): 1034-1054.
Heller, M., & Rowlinson, M. 2015. Organizational Magazines: Addressing Captive or Cautious Audiences, The Routledge Handbook of Magazine Research: 139-154: Routledge.
Heller, M., & Rowlinson, M. 2020a. The British house magazine 1945 to 2015: The creation of family, organisation and markets. Business History, 62(6): 1002-1026.
Heller, M., & Rowlinson, M. 2020b. Imagined corporate communities: Historical sources and discourses. British Journal of Management, 31: 752-768.
Clark, P., & Rowlinson, M. 2004. The treatment of history in organisation studies: Towards an ‘Historic turn’? Business History, 46(3): 331-352.
Delahaye, A., Booth, C., Clark, P., Procter, S., & Rowlinson, M. 2009. The genre of corporate history. Journal of Organizational Change Management, 22(1): 27-48.
Rowlinson, M., Hassard, J., & Decker, S. 2014. Research Strategies for Organizational History: A Dialogue between Historical Theory and Organization Theory. Academy of Management Review, 39(3): 250-274.
Rowlinson, M., & Hassard, J. S. 2013. Historical neo-institutionalism or neo-institutionalist history? Historical research in management and organization studies. Management & Organizational History, 8(2): 111-126.