A Message in a Battle: Contested Interpretations in Communication – Source of the Month (January 2024)

From Industrial Welfare, the magazine of the Industrial Society, in April 1965. What did you take as the message of this picture? For many of you, it was probably the environmental consequences of a throw-away culture. When this advert was produced in 1965, the complete opposite reaction was anticipated from readers. The hope was that …

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