The Sunlight Way and the Dawn of Brand Communities – Source of the Month (December 2023)

“Oh! please listen to what I say — For comfort and ease And your husband to please, Wash all your clothes in The Sunlight Way.” Mrs Howard, Keston, Kent. Progress magazine, November 1900, p. 592. The ‘Sunlight Way’ The above verse is more than advice on laundry. It reflects a new discourse made possible by …

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