Domestos and Domestics: The Family Metaphor at Lever Brothers– Source of the Month (August 2023)

In our previous blog post, we explored how large firms in the early twentieth century employed the rhetoric of ‘family’ to foster unity and a sense of community among their employees. This time, we turn our attention to Lever Brothers, which later became Unilever following a merger in 1930. Lever Brothers used the language of …

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